Only You Can Start Forest Fires!

I saw a commercial the other night that was THE worst ad concept I have ever seen in my entire life.

Apparently there is a new Planes movie coming out. You know, the spin-off of Cars, the movie that every child 10 and under was batshit crazy about? It is about fire rescue vehicles. Awesome.

Then there is a commercial from Smokey Bear showing all the ways that a forest fire can start, but OMG the Fire and Rescue guys fly in and put out the fire! Whee!

AND THEN....

It says, "You don't want to see these guys coming in to put out fires, so help prevent them!"

I'm afraid that the people at Smokey Bear's place don't realize that children are basically little sociopaths who will do about anything to see their favorite characters. What was that Smokey, don't trail chains along behind cars 'cause it causes sparks? CHECK! Be sure to fully smother fires? Don't worry mom, I put it out just like Smokey said! *stage wink*

I am just awaiting the reports of fires set by children with the hopes that animated planes will puke red fire retardant on them.